From G-SHOCK, the watch brand that constantly sets new standards for toughness comes the GA700 analog-digital watch with a bold new case silhouette featuring 3D dial and hands for a multi-dimensional, carved out of metal look. This new design not only improves reading, but projects added toughness with front button super illuminator LED light adding to its overall dynamic styling. Three colourways in black & red reflect the G-SHOCK brand concept and capture the ethos of Absolute Toughness which these models are designed to represent.